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Contributor: Sophie deLightful

Sophie deLightful is a Melbourne-based cabaret performer and producer. She began performing in London over 10 years ago and since continuing her practise locally, has produced a string of original concept, festival and boutique alcohol-tasting events. Post lockdown, she is taking her mobile circus Curbside Carnies to Melbourne streets.

More blog posts…

How to Advertise a Show and Engage an Audience through Vertical Content

How to Advertise a Show and Engage an Audience through Vertical Content

As short-form, mobile-first, vertical content (9:16 aspect ratio) continues to dominate the social media space (TikTok, IGTV, Facebook Watch, etc.,) David Klein believes it’s increasingly important to have a foundational understanding of how storytelling differs in this new format.
Here are his top tips to help savvy theatre/film producers take advantage of vertical content to stand out in the social media crowd!

Let’s Talk Marketing Collateral and Merch

Let’s Talk Marketing Collateral and Merch

So the show is on track (yeah right!) but we gotta get the word out!
Join Dr. Thomas D. Richards for a dive into the world or marketing collateral! Using his own and friends/colleagues work as an example, he will introduce making marketing collateral as a creative exercise and encourage you to find ways of making it relevant to your show and fun!

Top 3 Tips for Promoting a Culturally Diverse Show

Top 3 Tips for Promoting a Culturally Diverse Show

Natasha Adiyana Morris highlights the engaging, and sometimes controversial ways, culturally specific theatre can be produced, while also addressing the pitfalls of tokenizing and undervaluing ‘diverse’ theatre.

Hot Pics To Go – How to Make an Image that Sells on a Budget

Hot Pics To Go – How to Make an Image that Sells on a Budget

When production budgets are tight, creating an eye-catching publicity image in time for a Festival deadline can mean a quick dash for a stock photo.  Lita Doolan discovers how to create a hot picture to boost your marketing campaign without blowing the budget. 

How to Sell a Show in 600 Characters

How to Sell a Show in 600 Characters

You’ve already spent months piecing together the perfect script word by word. So why is summing it up in just a few sentences such a time-consuming challenge?

Life after Lockdown: The Results of our Artist Survey

Life after Lockdown: The Results of our Artist Survey

Earlier this year we launched our Artist Survey. We wanted to get an idea of what life might be like for performers, organisers and creators after lockdown: what might change, what might stay the same, what they might need… and how we could help.

Going Live – Performing Online

Going Live – Performing Online

Alfie Ordinary gives top tips on live streaming performances online – making money, growing engagement, learning on the job and staying sane.

Making the Most of Donations

Making the Most of Donations

Donations are an excellent way to support creative works. Whether you’re making a show, podcast, video series or livestream, taking donations can provide the income you need to keep doing what you do, while also maximising your audience.