How to Advertise a Show and Engage an Audience through Vertical Content

Contributor: David Klein

David Klein is a comedy writer, actor, and TikTok influencer based in Toronto and New York City. A recent graduate of NYU’s Tisch School of the Arts (Stella Adler Studio/Stonestreet Studios), David is heavily influenced by the tradition of absurdist Canadian comedy into which he was born. When not pursuing his career as an actor through traditional means, David produces and creates his own work — everything from immersive live performances to ye olde internet sketches.

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Let’s Talk Marketing Collateral and Merch

Let’s Talk Marketing Collateral and Merch

So the show is on track (yeah right!) but we gotta get the word out!
Join Dr. Thomas D. Richards for a dive into the world or marketing collateral! Using his own and friends/colleagues work as an example, he will introduce making marketing collateral as a creative exercise and encourage you to find ways of making it relevant to your show and fun!

Top 3 Tips for Promoting a Culturally Diverse Show

Top 3 Tips for Promoting a Culturally Diverse Show

Natasha Adiyana Morris highlights the engaging, and sometimes controversial ways, culturally specific theatre can be produced, while also addressing the pitfalls of tokenizing and undervaluing ‘diverse’ theatre.

Hot Pics To Go – How to Make an Image that Sells on a Budget

Hot Pics To Go – How to Make an Image that Sells on a Budget

When production budgets are tight, creating an eye-catching publicity image in time for a Festival deadline can mean a quick dash for a stock photo.  Lita Doolan discovers how to create a hot picture to boost your marketing campaign without blowing the budget. 

How to Sell a Show in 600 Characters

How to Sell a Show in 600 Characters

You’ve already spent months piecing together the perfect script word by word. So why is summing it up in just a few sentences such a time-consuming challenge?

Bedazzle that Bio!

Bedazzle that Bio!

Does the word ‘bio’ induce instant anxiety and stress? Don’t like bigging yourself up on paper? Then “Bedazzle That Bio” is for you – Sophie deLightful gives valuable take-aways and tips for performers of all experience levels which will provide that extra edge to your media assets, website or next festival application.

Life after Lockdown: The Results of our Artist Survey

Life after Lockdown: The Results of our Artist Survey

Earlier this year we launched our Artist Survey. We wanted to get an idea of what life might be like for performers, organisers and creators after lockdown: what might change, what might stay the same, what they might need… and how we could help.

Going Live – Performing Online

Going Live – Performing Online

Alfie Ordinary gives top tips on live streaming performances online – making money, growing engagement, learning on the job and staying sane.

Making the Most of Donations

Making the Most of Donations

Donations are an excellent way to support creative works. Whether you’re making a show, podcast, video series or livestream, taking donations can provide the income you need to keep doing what you do, while also maximising your audience.